Media Group Exkavator Ru - is a specialized online edition in Russia and CIS countries.

1 on specialized equipment and commercial vehicles

according to Yandex, Google and feedback from our customers
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Advertising material requirements

Requirements for banners

  • By placing banners are permitted in the following formats: GIF, JPG, HTML5
  • The banner should have visible borders (circled in the frame does not coincide with the background color)

Weight of banner

Banner's size in pixels Size of the banner's file
1000(100%)*90 Up to 150 KB
860(100%)*100 Up to 180 KB
1000(100%)*60 Up to 90 KB
1000(100%)*40 Up to 80 KB
480(100%)*100 Up to 90 KB
790*150 Up to 180 KB
200*400 Up to 90 KB
468*60 (500*80) Up to 80 KB
270*140 Up to 80 KB
200*200 (220*160) Up to 80 KB
468*90 Up to 90 KB
468*80 Up to 80 KB
468*70 Up to 70 KB
240*200 Up to 100 KB
240*400 Up to 140 KB
500*34 Up to 100 KB
540*140 Up to 120 KB
270*250 Up to 120 KB

Recommendations for the production of banners (on the conference etarget 2007)

  • The idea should be clear from the first time.
  • Information should be compact in form and content.
  • Slogan - a short (preferably about 4 words).
  • Use no more than 3 frames. It is better to stay at 2.
  • Site or company name should appear on promotional material. There is no need to specify the contact numbers and e-mail – it will be replaced, but the semantic load is very conditional. For the user it is much easier to remember "keyword", which he can enter into a search engine.
  • Explanatory texts or complex additional information will only complicate the perception and alienate the user from your advertising material.
  • Letters must be legible. There is no place for fine print in promotional materials.
  • Check the "watchable" of the promotional material printed. Though the old-fashioned, but it’s effective.
  • The color scheme is selected in accordance with the content of the site / sites, which will have an advertising campaign.
  • The advertising material should be clickable.

Requirements for HTML5 banners

Banner materials must be provided 24 hours before placement.

1) The format of the data to sent is a ZIP-archive. It should be placed in the cloud storage or file hosting (for example,, and sent to us by link.

2) The archive can contain one HTML-file and several files in the formats JS, JSON, CSS, JPG, GIF, PNG, SVG. Encoding files should be windows-1251. In the banner code, only English characters must be present.

For archives made on the Apple Mac OS X platform: there should be no files in the archive that are not related to the creative, including files with the extension .DS_Store.

3) The weight of all unpacked banner files should not exceed 200kb.

4) For a name of files and directories it is admissible to use only such a set of symbols: -._ ~, numbers and the Latin alphabet.

5) All links in the creative must be relative paths in the ZIP-archive. When developing the creative there should be no external network calls. If necessary, all JS libraries should be provided along with the creative.

6) It is important to minimize the number of files in the archive. If necessary, you can combine all JS / CSS / Image documents and include them in an HTML file. Combine the images into a sheet of sprites. The maximum number of files is 50.

7) The creative should work correctly in browsers Internet Explorer 9 and above, Firefox 14 and higher, Safari 5 and above, Chrome 14 and above, Opera 14 and above, Yandex.Browser 14 and above, Microsoft Edge.

8) The opening of the advertised site should take place in a new window, only by clicking the user on the banner.

9) The size of the banner file is specified in the <META> tag like this:

<meta name="ad.size" content="width=300,height=250">

10) The creative allows external references to some of the basic libraries included in HTML5 development tools: Adobe Edge Animate CC, Adobe Flash CC HTML5 Canvas, CreateJS, GreenSock, Swiffy and others.

11) It is forbidden to use annoying malicious behavior of scripts: for example, calls for spontaneous pop-up opening, change of page address, etc. It is forbidden to use extensions for the browser (flash / java, etc.).

12) Advertising banner should not be brought to a form that hampers analysis (obfuscated).

Making a banner

Our experts in a short time (1-2 days) can make a banner for you. They only need a logo image from you, photography of the technology, slogans and possible ideas or scripts (if any).

For the banner manufacture you will be required:

  • Company logo. Preferably in vector graphics.
  • The script of the banner. What would you like to see it?
  • Pictures, photos will be used in the banner.
  • Slogans that will be used in the banner.
  • Preferences for colors, as well as on the use of fonts (maybe it will be corporate fonts)
  • Reference junction from a banner on your site or section of the site.

Manufacturing cost of the banner - 5 000 RUB.
Cost of the resize – 3 500 RUB.

Requirements for banner-stretching (under the TOP news)

  • Banner size should be 480x100px.
  • The width of the background fill should be 900px.
  • In ActionScript of the banner should be a function of the dynamic changes in the width of the clickable area.
  • For an example of creating a banner stretching can be found on this link.

Requirements for teasers

Teaser – is a static image with the slogan, which is the transition from the site. Teasers may be in the rotation, on one advertising spot can be displayed up to 5 pictures and 5 slogans by alternating.

  • From 1 to 5 pictures, format - JPG, GIF (without animation), volume - up to 25 KB. Teasers with a white background must have a colored box.
  • Slogans for each image (and text at the appropriate format teaser).
  • Links that will lead to your website. The link can have one or different for each teaser.
The location of a teaser Image size for a teaser, px Slogan Pop-up text
Number of characters including spaces slogan maximum
Central teaser on the forum * 412 õ 185 55 120
Exkavator RU Forum teaser at the right side 200 x 150 55 -
Gruzovoy RU Forum teaser at the right side 270 x 200 75 -
Central teaser in the information area * 412 x 185 55 120
Teaser ad in the Trading System** 220 x 150 55 -

*Please note that if the site will open on monitors with a resolution of at least 1280 px in width, teasers of the format will be compressed on both sides to a minimum size - 265 px wide. Therefore, try to fit into the width of the center the main part of the picture, and on the sides to provide background for the remainder of the width.

**Please note that a part of the teaser shall be automatically covered with a semitransparent blue stripe (40 px high) with the slogan of the advertised company as illustrated.

Requirements for the logo on the Forum (sponsor section)

Picture-logo size 140x37 px, format - JPG, GIF (without animation), volume - up to 25 KB.

Requirements for Top-News

Top news on the site of the media group Excavator PN consists of:

1. Title

  • The number of letters should not exceed 49 letters including spaces.
  • Should be as brief as possible, but at the same time, accurately reflect the essence of the news, without distorting its meaning.

2. Preview

  • should not exceed 200 letters with spaces
  • must be informative and predictable
  • should report only the most important
  • should draw attention to the main text

3. The main text

  • the number of letters can not exceed 6000 letters with spaces
  • can contain any information you want to convey to the reader

4. Contact Information. It is mandatory to specify:

  • legal address
  • e-mail address
  • phones
  • website address

5. Drawings

  • picture size 1024*576 px, format JPG, GIF (without animation), volume - up to 25 KB for preview (small picture, which is located on the home page, clicking on which opens Headlines).
  • logo (not less than the width 300 px)
  • photos for TOP-news (at least - 1024*576 px wide)

Requirements for the branding project of pages Tehnoverh Ru, MAXI Exkavator Ru, MINI Exkavator Ru, DorKomTeh Ru, Autopogruz Ru

Branding - is one of the most attractive and effective forms of online advertising, if the problem of advertising campaign is to maximize target audience.

Requirements for advertising materials in the newsletter

Advertising block must contain the title, photo, text and contact information with an active link to your site. The volume of the advertising text should be no more than 250 characters, the size of photos - 215*156 pixels wide.

Requirements for Additional Materials According to the Ultra+ Tariff Plan

  • Image of size 214*130 px, JPG or GIF format (without animation), volume: to 25 Kb (vehicles shall be represented on white background without frame). Total 4 images.
  • Slogan for each image. The number of characters of a slogan including spaces shall not exceed 50.
  • Link for each image to the relevant advertisement of the company in the Special Vehicles Trade System.