Media Group Exkavator Ru - is a specialized online edition in Russia and CIS countries.

№1 on specialized equipment and commercial vehicles

according to Yandex, Google and feedback from our customers
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Advertising material requirements

General requirements for banner ads

  • Accepted banner file formats include JPG, GIF, PNG, and HTML5.
  • Banners with white background must have a border of a contrasting color.
  • Maximum accepted file size is specified in the table.

Weight of banner

Banner's size in pixels Size of the banner's file
3D 240 x 340Up to 400 KB
3D 240 x 200Up to 400 KB
3D 200 x 245Up to 400 KB
1280(100%) x 90Up to 200 KB
1280(100%) x 60Up to 200 KB
900(100%) x 100Up to 200 KB
900(100%) x 90Up to 200 KB
825 x 100Up to 200 KB
790 x 150Up to 200 KB
500 x 34Up to 100 KB
480(100%) x 100Up to 100 KB
468 x 90Up to 100 KB
468 x 80Up to 100 KB
468 x 70Up to 100 KB
468 x 60Up to 100 KB
400 x 145Up to 100 KB
240 x 400Up to 150 KB
240 x 200Up to 100 KB
200 x 400Up to 100 KB
200 x 200Up to 100 KB

Requirements for HTML5 banners

Banner materials must be provided 24 hours before placement.

1) The format of the data to sent is a ZIP-archive. It should be placed in the cloud storage or file hosting (for example, drive.google.com, disk.yandex.ru) and sent to us by link.

2) The archive can contain one HTML-file and several files in the formats JS, JSON, CSS, JPG, GIF, PNG, SVG. Encoding files should be windows-1251. In the banner code, only English characters must be present.

For archives made on the Apple Mac OS X platform: there should be no files in the archive that are not related to the creative, including files with the extension .DS_Store.

3) The weight of all unpacked banner files should not exceed 200kb.

4) For a name of files and directories it is admissible to use only such a set of symbols: -._ ~, numbers and the Latin alphabet.

5) All links in the creative must be relative paths in the ZIP-archive. When developing the creative there should be no external network calls. If necessary, all JS libraries should be provided along with the creative.

6) It is important to minimize the number of files in the archive. If necessary, you can combine all JS / CSS / Image documents and include them in an HTML file. Combine the images into a sheet of sprites. The maximum number of files is 50.

7) The creative should work correctly in browsers Internet Explorer 9 and above, Firefox 14 and higher, Safari 5 and above, Chrome 14 and above, Opera 14 and above, Yandex.Browser 14 and above, Microsoft Edge.

8) The opening of the advertised site should take place in a new window, only by clicking the user on the banner.

9) The size of the banner file is specified in the <META> tag like this:

<meta name="ad.size" content="width=300,height=250">

10) The creative allows external references to some of the basic libraries included in HTML5 development tools: Adobe Edge Animate CC, Adobe Flash CC HTML5 Canvas, CreateJS, GreenSock, Swiffy and others.

11) It is forbidden to use annoying malicious behavior of scripts: for example, calls for spontaneous pop-up opening, change of page address, etc. It is forbidden to use extensions for the browser (flash / java, etc.).

12) Advertising banner should not be brought to a form that hampers analysis (obfuscated).

Making a banner

Our experts in a short time (1-2 days) can make a banner for you. They only need a logo image from you, photography of the technology, slogans and possible ideas or scripts (if any).

For the banner manufacture you will be required:


  • Company logo. Preferably in vector graphics.
  • The script of the banner. What would you like to see it?
  • Pictures, photos will be used in the banner.
  • Slogans that will be used in the banner.
  • Preferences for colors, as well as on the use of fonts (maybe it will be corporate fonts)
  • Reference junction from a banner on your site or section of the site.

Manufacturing cost of the banner - 7 600 RUB.
Cost of the resize - 4 500 RUB.

Requirements for 3D banners

3D banner is an unconventional digital advertising format where your ad shows as a rotating cube.

The following assets should be provided:

  • four JPG or PNG images with the dimensions 240x400 (for a 240x340 banner), 240x235 (for a 240x200 banner) or 200x300 (for a 200x245 banner) px with a total file size not more than 400 Kb;
  • one or four URLS (for each side of the 3D cube).

Requirements for leaderboard banners

Leaderboard banners have the following dimensions: 1280(100%)x90, 1280(100%)x60, 900(100%)x100, 900(100%)x90, 825x100, and 480(100%)x100 px.

To ensure correct display of your JPG, PNG or GIF banners with the dimensions 1280(100%)x60, 900(100%)x100 or 825x100 px placed on Excavator Ru (exkavator.ru) when viewed on mobile devices using resized images (see the table below) is strongly recommended. If no resized images are provided, the banner ad will zoom in proportionally when viewed on mobile devices.

Banner dimensions for PCs, px Corresponding banner dimensions for mobile devices, px
1280x60 320x100
900x100 320x50
825x100 320x50

If a JPG, PNG, or GIF 1280(100%)x60 banner ad is used together with webpage branding on exkavator.ru, the banner image size on PC and laptop screens will change to 1024x60 px.

Assets required for JPG, PNG or GIF banners:

  • A JPG, PNG or GIF image for PCs;
  • A JPG, PNG or GIF image resized to fit mobile devices (only for showing on exkavator.ru and only for banner dimensions specified in the table; optional);
  • A click-through URL.

To check the accepted file size please see the General Requirements for Banners and Teasers.

Requirements for HTML-5 banners can be seen above in the corresponding section. As leaderboard banners show differently on screens with different resolutions, recommended size of the main content (images and text) and background width (see the table) should be taken into account.

Banner dimensions, px Main content dimensions, px Background width, px
1280x90 1000x90 1280
1280x90 1000x60 1280
480x100 480x100 800
  • ActionScript for your banner must support dynamic resizing of the clickable area.
  • To view an example of creating a leaderboard banner, please follow the link.

Requirements for teasers

Teaser is a static image with a slogan and a click-through option. Rotating teaser ads can be used with up to five images and five slogans shown one at a time.

Assets required for a teaser:

  • One to five JPG, PNG or GIF (no animation) images with a size up to 25 Kb each; teasers with white background must have a border of a contrasting color;
  • A slogan for each image (and pop-up text for the main teaser in the forum section);
  • A click-through URL (the same or different for each image).
Teaser location Image size, px Recommended width of the main content, px Text bar height, px Slogan (characters with spaces) Pop-up text (characters with spaces)
Central teaser in the forum section 412 x 185 265 40 37 to 55 up to 120
Right side teaser in the forum section 200 x 300 200 40 37 to 55 -
Teaser in the information and technical sections of exkavator.ru 480 x 270 310 60 30 to 75 -
Teaser in the Heavy Equipment Trade System 220 x 150 220 40 37 to 55 -

412x185 and 480x270 px teasers might get cut off when zoomed in on low-resolution screens. Therefore, we recommend that the main part of the image and text be placed in the center of a teaser within the width specified in the table.

Also please note that a semi-transparent bar with text will appear in the bottom of the teaser as shown in the picture. The bar height for each teaser option is specified in the table.

Requirements for the logo on the Forum (sponsor section)

Picture-logo size 260x47 px, format - JPG, GIF (without animation), volume - up to 1 Mb.

Requirements for Top-News

Top news on the site of the media group Excavator PN consists of:

1. Title

  • The number of letters should not exceed 49 letters including spaces.
  • Should be as brief as possible, but at the same time, accurately reflect the essence of the news, without distorting its meaning.

2. Preview

  • should not exceed 200 letters with spaces
  • must be informative and predictable
  • should report only the most important
  • should draw attention to the main text

3. The main text

  • the number of letters can not exceed 6000 letters with spaces
  • can contain any information you want to convey to the reader

4. Contact Information. It is mandatory to specify:

  • legal address
  • e-mail address
  • phones
  • website address

5. Drawings

  • picture size 1024*576 px, format JPG, GIF (without animation), volume - up to 25 KB for preview (small picture, which is located on the home page, clicking on which opens Headlines).
  • logo (not less than the width 300 px)
  • photos for TOP-news (at least - 1024*576 px wide)

Requirements for the branding project of pages Tehnoverh Ru, MAXI Exkavator Ru, MINI Exkavator Ru, DorKomTeh Ru, Autopogruz Ru

Branding - is one of the most attractive and effective forms of online advertising, if the problem of advertising campaign is to maximize target audience.

Requirements for Additional Materials According to the Ultra+ Tariff Plan

  • Image of size 214*130 px, JPG or GIF format (without animation), volume: to 25 Kb (vehicles shall be represented on white background without frame). Total 4 images.
  • Slogan for each image. The number of characters of a slogan including spaces shall not exceed 50.
  • Link for each image to the relevant advertisement of the company in the Special Vehicles Trade System.