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Native Advertising Excavator Ru

The best native projects for special equipment and commercial vehicles in Russia

200+

prepared materials

190 000+

reads of all materials

45 000 000+

coverage of all materials

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Native advertising is a type of advertising not perceived as advertising by users and readers. Articles, interviews, special projects look like an editorial material, but at the same time carry an advertising function.
Not annoying
Usual advertising annoys a lot while native advertising calls attention and evokes to study the content.
Trustworthy
The research has shown that native advertising encourages to purchase by 53% more effectively.
Unable to block
Native advertising is so tightly and reliably integrated into the content that it cannot be highlighted and blocked.
Long term
Native is working at the moment of placement and continues to work in a couple of weeks/months.
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Formats of native advertising
Several native ad formats may be suitable for solving your current business needs. Our experts will help you choose the best option for you.
Review Question answer Excursion around the plant New Report Test drive Test Special project Cards Partnership Infographics Blocks in SEO materials
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Review
Vehicle review includes information about several models of the same class. This material is united by one topic.
Advantages:
We shortly make the reader know technical vehicles features. Reviews are constantly popular with readers.
Advertising and PR support:
  • TOP news on the thematic site of the media group for 1 month (on the site of Excavator Ru - for 2 weeks).
  • Placement of the materials in the news feed.
  • Displaying material on the main page of the site Excavator Ru in a thematic news block (articles posted on the topic of the site Excavator Ru - in the "Fixed news" block or in the "Partner materials" block for 2 weeks) for 1 month.
  • A through banner / teaser on the media group's websites (on the Excavator Ru website - a banner / teaser in the technical or informational zones) for 1 month, the link from which leads to the article. *
  • Placing a teaser / banner in one section of the Trading System in accordance with the subject of the article for 1 month, the link from which leads to the article. *
  • Active links to the company's website in the "Project partners" block and from the slice at the end of the article. **
  • Two active links to the company's website from words in the text.
  • Two inclusions in the electronic mailing list***.
  • Contextual advertising (purchase of additional traffic in search engines).
  • Publications in social networks (at least 2 issues) and in Viber and Telegram channels.
* The place of the banner/teaser is selected from the variants available.
** For individual review only.
*** One - individual, comes out on Friday. The second is a 270 * 150 px block in the weekly editorial newsletter (published every Monday and Wednesday).
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QUESTION ANSWER
In these materials, we give brief and full answers to relevant questions our readers have surely asked themselves many times.
Advantages:
Comprehensible design and brief delivery of information. Questions and answers are suitable to describe brands, new models and types of vehicles, as well as services.
Advertising and PR support:
  • TOP news on the website of the Excavator Ru media group for 1 month (on the website of the Excavator Ru: TOP news or in the Block "Partner materials" for 2 weeks).
  • Placement of the materials in the news feed.
  • A through banner / teaser on the websites of the media group (on the site of Excavator Ru - a banner / teaser in a technical or information table) for 1 month *, a link from which leads to an article.
  • An active link to the company's website in the "Project partners" block and from the slice at the end of the article.
  • Two inclusions in the electronic mailing list**.
  • Contextual advertising (purchase of additional traffic in search engines).
  • Publications in social networks (at least 2 issues) and in Viber and Telegram channels.
* The place of the banner/teaser is selected in view of the variants available.
** One - individual, comes out on Friday. The second is a 270 * 150 px block in the weekly editorial newsletter (published every Monday and Wednesday).
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Excursion around the plant
Our journalists talk about the production of special equipment in different parts of the world. They organize a virtual tour of these enterprises, give the reader an opportunity to study the factories from the inside.
Advantages:
The production is shown in a non-standard manner. The reader feels involved in the process of vehicle production and brand development.
Advertising and PR support:
  • Output of material to a special section "Our Projects".
  • TOP news on the websites of the Excavator Ru media group for 1 month (on the Excavator Ru website: TOP news or in the "Partner materials" block for 2 weeks).
  • Placement of the materials in the news feed on the website relevant to the topic of the material.
  • Site-wide teaser/banner on media group sites (on Exkavator Ru website – banner/teaser in technical or info zones) for 1 month, linked to the article*.
  • An active link to the company's website in the "Project partners" block and from the slice at the end of the article.
  • Two inclusions in the electronic mailing list**.
  • Contextual advertising (purchase of additional traffic in search engines).
  • Publications in social networks (at least 2 issues) and in Viber and Telegram channels.
  • When our specialists visit the site production in addition to the excursion around the plant, they make bonus materials: interviews, test drives, review of novelties, a review article, photo report, comparison of models (3-5 materials). Example: 7 days on the peninsula. Report on the trip to the production of Hyundai.
Note: In case our company representative visits a production site, the costs associated are covered by the host party.
* The place of the banner/teaser is selected in view of the variants available.
** One - individual, comes out on Friday. The second is a 270 * 150 px block in the weekly editorial newsletter (published every Monday and Wednesday).
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New
We will briefly and concisely tell only the most important things about the new model.
Advantages:
The advantage of this material is that it is more likely to be read in its entirety. The reader will get the answer he needs faster and save his time.
Advertising support for new products includes:
  • TOP news on the website of the Excavator Ru media group for 1 month (on the website of the Excavator Ru: TOP news or in the Block "Partner materials" for 2 weeks).
  • Placement of the materials in the news feed.
  • Displaying material on the main page of the Excavator Ru site in a thematic news block (reviews posted on the topic of the Excavator Ru site - in the “Pinned news” block or in the “Partner materials” block for 2 weeks) for 1 month.
  • Site-wide teaser/banner on media group sites (on Exkavator Ru website – banner/teaser in technical or info zones) for 1 month, linked to the article*.
  • An active link to the company's website in the "Project partners" block and from the slice at the end of the article.
  • Two inclusions in the electronic mailing list**.
  • Contextual advertising (purchase of additional traffic in search engines).
  • Publications in social networks (at least 2 issues) and in Viber and Telegram channels.
* The place of the banner/teaser is selected from the variants available.
** One - individual, comes out on Friday. The second is a 270 * 150 px block in the weekly editorial newsletter (published every Monday and Wednesday).
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Report
Excavator Journalists, in which they talk about this particular event or series of events, as well as the work of the company that focuses on strengths and key features.
Advantages:
The reader is immersed in the story about the work of the dealer, enterprise or vehicles. The effect of presence on site is created.
Advertising and PR support:
  • TOP news on the website of the media group for 1 month (on the website of Excavator Ru: TOP news or in the Block "Partner materials" for 2 weeks).
  • Placement of the materials in the news feed.
  • Site-wide teaser/banner on media group sites (on Exkavator Ru website – banner/teaser in technical or info zones) for 1 month, linked to the article*.
  • Placing a teaser / banner in one section of the Trading System in accordance with the subject of the article for 1 month, the link from which leads to the article. *
  • Active links in the "Project partner" block and from the slice at the end of the article, which lead to the company's website.
  • Two inclusions in the electronic mailing list**.
  • Contextual advertising (purchase of additional traffic in search engines).
  • Publications in social networks (at least 2 issues) and in Viber and Telegram channels.
  • An interview article is provided as a bonus (its support is carried out in the same way as the report itself).
* The place of the banner/teaser is selected in view of the variants available.
** One - individual, comes out on Friday. The second is a 270 * 150 px block in the weekly editorial newsletter (published every Monday and Wednesday).
Note: the report place must visit the specialist. Accommodation and transportation for the journalist is paid by the host country.
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Test drive
Author's material about the technique with mandatory testing of the machine.
Advantages:
A new form of technical features presentation. Vehicles are described in the course of operation. The buyer can see the vehicle in action.
Advertising and PR support:
  • TOP news on the website of the media group for 1 month (on the website of Excavator Ru: TOP news or in the Block "Partner materials" for 2 weeks).
  • Placement of the materials in the news feed.
  • Site-wide teaser/banner on media group sites (on Exkavator Ru website – banner/teaser in technical or info zones) for 1 month, linked to the article*.
  • Teaser/banner placement in one section of the Trading System according to the topic of the article for 1 month, linked to the article*.
  • Active links to the company's website in the "Project partners" block and from the slice at the end of the article.
  • Two inclusions in the electronic mailing list**.
  • Contextual advertising (purchase of additional traffic in search engines).
  • Publications in social networks (at least 2 issues) and in Viber and Telegram channels.
* The place of the banner/teaser is selected from the variants available.
** One - individual, comes out on Friday. The second is a 270 * 150 px block in the weekly editorial newsletter (published every Monday and Wednesday).
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Tests
Entertaining and useful content popular among the users where we delicately include information about the partner.
Advantages:
This content is always interesting for the users. In the tests, the advertiser’s materials are used.
Advertising and PR support:
  • TOP news on the website of the Excavator Ru media group for 1 month (on the website of the Excavator Ru: TOP news or in the Block "Partner materials" for 2 weeks).
  • Placement of the materials in the news feed.
  • Site-wide teaser/banner on media group sites (on Exkavator Ru website – banner/teaser in technical or info zones) for 1 month, linked to the article*.
  • Active link to the company site in "Project Partners".
  • Two inclusions in the electronic mailing list**.
  • Contextual advertising (purchase of additional traffic in search engines).
  • Publications in social networks (at least 2 issues) and in Viber and Telegram channels.
* The place of the banner/teaser is selected in view of the variants available.
** One - individual, comes out on Friday. The second is a 270 * 150 px block in the weekly editorial newsletter (published every Monday and Wednesday).
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Special project
A series of materials created especially for partners. The emphasis can be on both the product and the brand image. The largest in terms of time and level of advertising support type of native advertising on Excavator Ru.
Advantages:
Large project consisting of 6 unique articles. The project is supported for four and a half months or 18 weeks. Every 3 weeks, a new article is launched on a previously agreed topic, which is supported by PR on the site and in social networks.
Advertising and PR support:
  • TOP news on the site, a thematic article, for a period of 3 weeks (on the site of Excavator Ru: TOP news or in the Block "Partner materials" for 3 weeks).
  • Placement of the materials in the news feed
  • Site-wide teaser/banner on media group sites (on Exkavator Ru website – banner/teaser in technical or info zones) for 3 weeks, linked to the article*
  • Banner / teaser in one section of the Trading System in accordance with the subject of the article for 3 weeks, the link from which leads to the article. *
  • An active link in the "Project partner" block and from the slice at the end of the article, which leads to the company's website.
  • Two inclusions in the electronic mailing list**
  • Contextual advertising (purchase of additional traffic in search engines)
  • Publications in social networks (at least 2 issues) and in Viber and Telegram channels.
* The place of the banner/teaser is selected in view of the variants available.
** One - individual, comes out on Friday. The second is a 270 * 150 px block in the weekly editorial newsletter (published every Monday and Wednesday).
Note: Working with several specialists in the company is implied. The topics are coordinated at the initial stage, since traffic in search engines will be purchased for them.
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Cards
A widely used format of native advertising designed as one block.
Advantages:
Cards include brief information helpful for the reader and a valid photo of the product.
Advertising and PR support:
  • TOP news on the website of the Excavator Ru media group for 1 month (on the website of the Excavator Ru: TOP news or in the Block "Partner materials" for 2 weeks).
  • Placement of the materials in the news feed.
  • Site-wide teaser/banner on media group sites (on Exkavator Ru website – banner/teaser in technical or info zones) for 1 month, linked to the article*.
  • Two inclusions in the electronic mailing list**.
  • Contextual advertising (purchase of additional traffic in search engines).
  • Publications in social networks (at least 2 issues) and in Viber and Telegram channels.
* The place of the banner/teaser is selected in view of the variants available.
** One - individual, comes out on Friday. The second is a 270 * 150 px block in the weekly editorial newsletter (published every Monday and Wednesday).
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Partnership
Journalists of Exkavator Ru write articles and reviews on various topics. You may be interested to associate with a certain topic in our materials.
Example:
Advantages:
Positioning of the brand with the topic selected.
Advertising and PR support:
  • Self-selection of one of the sections with a large number of articles.
  • In all articles of this section, in the top right corner, the client’s logo and caption "Project partner" is placed.
  • At the bottom, after the article, a block with the client’s advertising is placed.
  • At the bottom, after the article, there is a large block with the client's advertisement.
  • All blocks are linked to the client’s site.
The minimum placement period is 3 months. Payment is made once.
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Infographics
A graphic way of presenting information, the purpose of which is to quickly and clearly present complex information.
Advantages:
Visual information is easier to perceive. Infographics is suitable for materials with much statistics.
Advertising and PR support:
  • TOP news on media group websites for 2 weeks (on Exkavator Ru website for 2 weeks in the section of attached news).
  • Placement of the materials in the news feed.
  • Site-wide teaser/banner on media group sites (on Exkavator Ru website – banner/teaser in technical or info zones) for 1 month, linked to the article*.
  • An active link to the company's website in the "Project partners" block and from the slice at the end of the article.
  • Two inclusions in the electronic mailing list**.
  • Contextual advertising (purchase of additional traffic in search engines).
  • Publications in social networks (at least 2 issues) and in Viber and Telegram channels.
* The place of the banner/teaser is selected in view of the variants available.
** One - individual, comes out on Friday. The second is a 270 * 150 px block in the weekly editorial newsletter (published every Monday and Wednesday).
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TELL US ABOUT THIS FORMAT
Block in SEO materials
A block in a popular article on a relevant topic that coincides with the direction of the advertiser. Also, the topic can be selected by the advertiser according to the criterion "number of readings of the article".
Advantages:
A great number of viewers of the materials. Many readers are enabled to view the advertising blocks in the article. These materials occupy first positions in popular and frequent searches.
Advertising and PR support:
You can select an article with consistent high traffic from the list *, and we will place ad units and links to your site in it. It is desirable that the topic, the essence of the article and your specialization are similar.
The article will add:
  • Your photos (2 - 3)
  • Links to your site from words in the text, models and types of vehicles (up to 3 links)
  • Active link to the company site in "Project Partners".
* The list of articles can be requested from our manager if you are interested in this format.
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The results of native advertising
Special Project "Online diary of DAF"
Task:
To tell softly about the advantages of vehicles and make an opinion about DAF as the producer of industry-leading and reliable commercial models.
Results:
1 736 722
Total coverage of the publications. Ad exposure audience with DAF during the project.
5 580
Total number of read publications.
00:03:30
Average reading time of publications.
Example:
Feedback:
DAF representative

Efficient cooperation of Gruzovoy Ru and DAF specialists in preparing technical tasks and information materials for further development and placement a series of articles in the format of native advertising "Online diary of tractor unit DAF" gave good results. More than 5 500 users have read it. And it’s important that the users not only visited the page but they read the material, came in touch with brand. An average time spent on the website is 3 minutes and 30 seconds.

We in DAF company are sure that such format of product advertising let the company managers, our potential clients, know concrete details about our vehicles but not just read catch advertising phrases.

It’s very important for a buyer, future owner or driver to know about main technical features, disadvantages, use peculiarities without visiting the site of production. Native advertising on Gruzovoy Ru gives such format of information presentation.

Series of materials “Online diary of tractor unit DAF” on Gruzovoy Ru represented detailed service experience of DAF XF 105.410 and real user feedback, that helped us to attract extra customer traffic.

As a result of the advertising campaign, DAF official website traffic has increased significantly along with the time spent on it.

We’re strongly convinced that native advertising on Gruzovoy Ru responds!

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Why we?
Our audience
  • More than 500 000 visitors monthly.
  • More than 1 600 000 page views monthly.
  • More than 120 000 active users on forum.
We know how to attract
  • Uniquely designed and user-generated content.
  • High attendance and loyalty – 4 page views during one visit.
  • Focused specialization.
Everyone knows us
  • For 18 years we have been developing Internet projects for special equipment.
  • The site Excavator Ru is in the top 10 of Yandex and Google for almost 2000 search queries!
  • More than 51 000 subscribers to email newsletters, groups in social networks and PUSH notifications.
ASK A QUESTION
Our clients:
Contacts:
Telephone:
++7 (499) 647-48-38
E-mail:
trade@excavate.ru
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+7 (499) 647-48-38
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