It is one of the most attractive and effective types of online advertising, if the main aim of the company is maximum coverage of the target audience.
The essence of the instrument is that all or some pages of the site, which has branding,
are made according to the corporate identity of the advertising product,change background
and upper stretch, so that it changes the whole conception of the page design. As the result
there is made certain visual communication between advertising brand and informational content
of the site. You cannot see such advertisement, but at the same time it doesn’t annoy,
but works at the level of association and subconscious.
Download a detailed description of branding
Requirements for branding
Advantages of branding
- organic and aesthetics of advertising design
- wide audience coverage
- long and repeated contact with the brand audience
- creation of a stable association between subjects, the audience and the brand
The effectiveness of branding is very high, especially if the main aim of the advertising company is the achievement of image effect or target audience.